At Trendle, we specialize in data-driven marketing strategies designed specifically for online vendors. Our approach is tailored to the nuances of the digital marketplace, focusing on three key areas where we believe data can drive measurable results: Product/Store Launch: From crafting initial advertising strategies to managing listings and conducting pre-launch market testing, we help gauge interest and ensure a successful launch. Sales Growth: By leveraging data to optimize the customer journey, we enhance repeat sales, build brand recognition, and generate valuable customer reviews. Market Research: Through in-depth analysis of key business metrics, we evaluate a store’s unique selling points, pricing strategies, seasonal trends, and competitors to sharpen your competitive edge. Feedback Engine: We create systems that helps your business collect, track, and manage customer reviews in one place. With Trendle, this is done through a dedicated collection website that your customers can access via business cards or free item giveaways. When they visit the site, they can leave their details, upload an image of their review, and be entered into a raffle to win a free item. This not only makes it fun and rewarding for your buyers, but it also gives your business valuable feedback, more reviews, and repeat sales opportunities. Engagement Generation: Our Engagement Generation is a system designed to increase likes and comments on your social media posts. With Trendle, this is done through a dedicated engagement boosters and engagement page where visitors are encouraged to interact with your content in exchange for entry into raffles, giveaways, or other rewards. This boosts visibility, builds social proof, and helps your brand appear more active and influential online.

At Trendle, we understand that every business has its own unique goals and requirements. That’s why our services are designed to be flexible and scalable, adapting to the specific needs of each client. We also recognize that unclear expectations can lead to frustration, so we've made our pricing structure transparent for our basic service packages: Setup Fees - £149 A one-time setup fee of applies for building a custom marketing website or pipelines. Ad Campaign Testing & Reports – £99 We set up and run a small-scale ad campaign to test different audiences and creatives. You’ll receive a full report on performance, cost per click, engagement, and recommendations for scaling. Engagement Boost Campaign – £79 We run a dedicated engagement drive to increase likes, comments, and interactions on your posts. Perfect for boosting visibility and building social proof around your brand. Store Launch Package – £199 Everything you need for a strong start: ad campaign setup, engagement push, and a tailored feedback engine to generate your first reviews and repeat sales. Performance-Based Pricing: We also offer performance-based pricing options upon request.

At Trendle, our data-driven approach is designed to enhance product sales through a series of targeted, measurable strategies: Customer Journey Optimization: By analyzing customer behavior, we create optimized pathways that guide users from product discovery to purchase. This data-driven refinement increases conversion rates and repeat purchases. For example, tracking website engagement metrics helps us pinpoint where customers drop off, allowing us to adjust design and messaging to boost sales. Automated Review Follow-ups: We use automated systems to follow up with customers post-purchase, encouraging reviews. Positive Reviews not only builds trust but also improves product ranking on platforms, directly leading to higher visibility and sales. Email Collection & Retention Strategy: Through data-driven email campaigns, we target customers based on their buying patterns and behaviors. Personalized email sequences are crafted to engage with different customer segments, promoting new products, seasonal offers, and discounts. These tailored emails drive return customers and boost overall sales. In-depth Analytics: Data from customer interactions, website traffic, and sales trends provide actionable insights. We use this data to identify high-performing products, customer preferences, and opportunities for improvement. For instance, analyzing sales performance by season allows us to adjust marketing strategies to capitalize on peak buying periods. Store Launch Packages: For new stores, we use data to test market interest through advertising strategies and early Review collection. This helps fine-tune product offerings before a full-scale launch, increasing the chances of successful early sales by focusing on what resonates most with your audience. Review Engine Website: Gathering customer reviews through customer journey pipelines designed to helps improve your product based on user experience. Additionally improving one of the most important metrics that all marketplace algorithms use (Product Review metics) boosting views and pushing your store to the front page. While these strategies may take more time to show results compared to the conventional advertising blitzes employed by large companies, they offer a cost-effective alternative with more meaningful, long-term impact. Instead of spending large sums on broad campaigns, our approach allows businesses to target the right customers with personalized, data-backed solutions often leading to better sales performance with a lower investment.

Customer journeys refer to the series of interactions and experiences a customer has with a brand or business from their initial awareness through to their final purchase and beyond. It encompasses all the touchpoints and stages a customer goes through, including: Awareness: The customer becomes aware of the brand or product through various channels such as social media, advertisements, or word-of-mouth. Consideration: The customer starts researching and evaluating the product or service, comparing it with alternatives. They might visit the website, read reviews, or seek recommendations. Decision: The customer decides to make a purchase. This stage involves the actual transaction process, which could be through an online store, physical store, or another sales channel. Post-Purchase: After the purchase, the customer experiences the product or service and interacts with customer support if needed. This stage also includes post-purchase follow-ups, feedback solicitation, and loyalty-building efforts. Retention and Advocacy: This involves efforts to keep the customer engaged and loyal to the brand, such as personalized communications, loyalty programs, reviews or referrals and promotions and discounts. Understanding the customer journey allows businesses to tailor their marketing strategies, improve customer experiences, and optimize touchpoints to drive higher engagement, satisfaction, and conversions.

Review Pipelines are structured systems designed to collect, manage, and analyze customer reviews throughout the customer journey. They help businesses understand customer experiences, identify areas for improvement, and make data-driven decisions. Benefits of a Review pipeline typically include: Enhanced Marketplace Metrics: By systematically collecting and analyzing feedback, businesses can identify areas for improvement and make necessary adjustments. These improvements can lead to higher customer satisfaction and better product performance. Algorithm Boost: Many online marketplaces use algorithms that favor products with high ratings, positive reviews, and high engagement. A well-managed Review pipeline helps increase the volume and quality of reviews, which can boost your product’s visibility in search results and improve its placement. Increased Views and Placement: Positive reviews and high ratings improve your product’s algorithmic ranking on marketplaces, leading to increased visibility and more frequent appearances in search results. This enhanced visibility can drive more traffic to your store and result in higher sales. Example: An e-commerce store using a review pipeline might gather and analyze customer reviews to identify common issues with a product. By addressing these issues and encouraging more positive reviews, the product’s ranking on platforms like Amazon or eBay improves, leading to more views and higher sales.

Marketing Lists are curated collections of contact information for individuals or businesses who have shown interest in or are potential customers for your products or services. These lists can be used for targeted marketing efforts, aimed at reaching the right audience with relevant messages.

Targeted Marketing Campaigns: By using segmented marketing lists, businesses can tailor their messaging and offers to specific groups of people. This relevance increases the likelihood of engagement and conversion, as customers receive content that matches their interests and needs. Increased Conversion Rates: Targeted communication through marketing lists ensures that your messages reach individuals who are more likely to be interested in your products or services. This focused approach improves conversion rates compared to generic, broad-based campaigns. Enhanced Customer Engagement: Regular, personalized communication with customers and leads through email newsletters, promotions, or updates keeps your brand top-of-mind. Engaged customers are more likely to make repeat purchases and refer others. Efficient Use of Resources: Marketing lists help allocate marketing resources more effectively by focusing efforts on the most promising leads and customers. This reduces wasted spend on broad campaigns and increases the efficiency of your marketing budget. Data-Driven Insights: Analyzing the performance of campaigns sent to different segments of your marketing lists provides valuable insights into customer behavior and preferences. This data can be used to refine future marketing strategies and improve sales tactics. Improved Sales Forecasting: Marketing lists provide data on customer behaviors and trends, which can be used to forecast sales more accurately. Understanding which segments are most responsive helps in planning and budgeting for future marketing efforts. Example: A company might use a segmented marketing list to send a special offer to customers who have previously purchased a specific product category. This personalized approach increases the chances of repeat purchases and boosts overall sales.

Market Testing involves experimenting with different elements of your marketing strategy to determine which approaches yield the best results. This process helps you make data-driven decisions by evaluating the effectiveness of various tactics before fully committing resources. Here’s a breakdown of market testing and how it can benefit your online store: Testing Advertising Platforms: Experimenting with different platforms (e.g., Google Ads, Facebook Ads, Instagram, LinkedIn) to see which one delivers the best results in terms of traffic, engagement, and conversions. Testing Product Keywords: Evaluating different keywords or phrases in your search engine marketing (SEM) campaigns to determine which ones drive the most relevant traffic to your site and lead to higher conversions. Testing Pricing Strategies: Trying out different pricing models, discounts, or promotions to see which ones attract more customers and boost sales. Testing Creative Elements: Experimenting with different ad copy, visuals, and calls-to-action (CTAs) to identify what resonates best with your target audience. Competitor Analysis: Analyzing competitors’ marketing strategies, pricing, and product offerings to understand their strengths and weaknesses. This includes reviewing their advertising platforms, keyword strategies, and promotional tactics. Example: Suppose you test two different advertising platforms for your online store—Facebook Ads and Google Ads—and also analyze how your competitors are using these platforms. Through testing, you find that Google Ads yields a higher conversion rate, and you notice that competitors are not utilizing certain keyword opportunities. With this insight, you can allocate more of your advertising budget to Google Ads, target underutilized keywords, and refine your strategy to gain a competitive edge.